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B2B Event

Attendee Acquisition Roundtable (AAR) 2026

Trade-orientedBoutique
📅 24 July 2026 📍 Hyatt Regency McCormick Place, Chicago, US ↗ 🏢 Lippman Connects

The Attendee Acquisition Roundtable (AAR) is a roundtable session hosted by Lippman Connects. It brings together senior event executives, marketers, and professionals focused on attendee acquisition strategies, networking, and sharing industry best practices for the 2026 conference year.

Planning for next year?

A curated group of solution providers here. You probably care about 20–30. Tell us your ICP, we'll find them.

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Delivery within 24 hours · $1,250

⚠️ The exhibitor list for this event isn't publicly accessible yet. We'll work on it once you submit a request.

Organizer

Lippman Connects

Bootstrapped · Arlington, United States · Founded 2000

Lippman Connects produces information-sharing roundtables and premium networking experiences for exhibition and convention industry executives.

Runs 2 events → LinkedIn ↗

Why people attend

Networking with peers, learning attendee acquisition strategies, and discussing industry best practices for 2026.

Exhibitor categories

Event Marketing ProfessionalsAudience Acquisition SpecialistsEvent Technology ProvidersEvent OrganizersMarketing Strategists

Sample matches

Filtered to a Series-B SaaS ICP. Your filter will be different.

Sample Match A

example.com

91 — High
Enterprise SaaS200–500 employeesAmsterdam, NL

"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."

Sample Match B

example.io

79 — Medium
Cloud platform50–200 employeesLondon, UK

"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

Speakers

121 speakers at Attendee Acquisition Roundtable (AAR)

C

Charlotte Farmer

Senior Vice President and Chief Operating Officer · Underwriters Laboratories, Inc.

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

C

Casey Zell

Manager, CES Operations · Consumer Technology Association

Also speaking at Large Show Roundtable

D

Director, Event Education & Programming

Director, Event Education & Programming · National Rural Electric Cooperative Association (NRECA)

"Attendee Acquisition Roundtable"

event educationattendee acquisition
C

Chase Changhee Seon

Co-founder / COO · Umoh

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

D

Director, Event Management

Director, Event Management · The Toy Association

C

Courtney Mesmer

Vice President, Event Programming & Experience · US Travel Association

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

L

Lisa Malikow

Senior Vice President, Event Operations & Programming · Restaurant Show / Informa Connect

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

L

Lisa Hirtzinger

Vice President, Education & Experience · National Association of Corporate Directors (NACD)

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

L

Lisa Phelps

Director of Trade Shows and Convention Sales · Las Vegas Convention and Visitors Authority

Also speaking at Exhibition and Convention Executives Forum

M

Michela O'Connor Abrams

President · Dwell Media

"Design Drives Connections"

Bio

President of San Francisco-based Dwell Media and founder of Dwell on Design. Recipient of the 2012 'Exceptional Woman in Publishing Award'.

event designbusiness-to-business eventsevent growth

Also speaking at Total Home & Gift Market, Dallas Total Home & Gift Market, Exhibition and Convention Executives Forum

S

Sam Lippman

President · Lippman Connects

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

G

Greg Topalian

Chairman · Clarion Events North America

"Avoiding Irrelevance"

Bio

Greg Topalian is Chairman of Clarion Events North America. With over 25 years of experience in exhibition and enthusiast events, Greg brings an entrepreneurial approach to building the North American business across a wide variety of sectors. Greg was with Reed Exhibitions for 17 years, creating the ReedPop division, which launched NY Comic Con in 2006 followed by a series of fan-based consumer events. After leaving Reed, he founded LeftField Media, a boutique events company focused on developing experiential events rooted in contemporary culture and shared passion. In 2016 Clarion acquired LeftField, and in 2017 Greg was named CEO of Clarion Events North America. As CEO of Clarion for the past 5 years, he has accelerated the North American portfolio by focusing on strategic acquisitions for both B2B/B2C Events, New Launches, Media, Digital Products and Learning Management. Some of the market leading events Clarion acquired during Greg’s leadership include FDIC, DISTRIBUTECH, InsureTech Connect and Mobile Apps Unlocked. In addition, the LeftField Media portfolio includes Anime NYC, AwesomeCon, Anime Frontier and Rose City Comicon. Greg is an active participant in the event industry as a whole and is a former Chairman of the SISO (Society of Independent Show Organizers) Executive Board. Greg is active in youth baseball and still plays in a 40+ league. He also has four dogs and is an active foster for rescue dogs.

event managementstrategic acquisitionsexperiential events

Also speaking at Exhibition and Convention Executives Forum, SISO CEO Summit, Large Show Roundtable

G

Gary Shapiro

President · CTA

"Killer Strategies for a Successful Exhibition"

technology policyinnovation

Also speaking at SXSW Conference & Festivals, ALEC States and Nation Policy Summit, Exhibition and Convention Executives Forum

P

Paul St. Amour

Vice President · E.J. Krause and Associates

"The Mexican Market - Bring Mexican Attendees to your Event and Clone your Event in Mexico"

Mexican marketinternational expansionevent growth

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

J

Joseph Loggia

President and CEO · Advanstar

event softwareattendee engagementexhibitor value

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

C

Chris McEntee

Executive Director/CEO · American Geophysical Union

virtual eventsattendee experiencedigital transformation

Also speaking at Exhibition and Convention Executives Forum, Large Show Roundtable

+ 105 more speakers at this event.

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Frequently asked questions

When is Attendee Acquisition Roundtable (AAR)?+
Attendee Acquisition Roundtable (AAR) takes place on 24 July 2026.
Where is Attendee Acquisition Roundtable (AAR) held?+
Attendee Acquisition Roundtable (AAR) is held at Hyatt Regency McCormick Place, Chicago, US.
Who organises Attendee Acquisition Roundtable (AAR)?+
Attendee Acquisition Roundtable (AAR) is organised by Lippman Connects.

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