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B2B Event

GRIT Insights Practice Forum 2026

Trade-oriented
📅 8 July 2026 📍 Virtual, Virtual, US ↗ 🏢 GreenBook

The GRIT Insights Practice Forum 2026 is an industry-focused event by GreenBook presenting findings from the annual GRIT report, focusing on market research trends, AI application, and supplier innovation.

Planning for next year?

Hundreds of exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.

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Delivery within 24 hours · $1,250

⚠️ The exhibitor list for this event isn't publicly accessible yet. We'll work on it once you submit a request.

Organizer

GreenBook

Private · New York, United States · Founded 1962

Connects insights professionals through events, publications, and directory services.

Runs 5 events →

Why people attend

To gain insights into the latest market research trends, evaluate new research partners, and understand AI’s impact on the industry.

Sample matches

Filtered to a Series-B SaaS ICP. Your filter will be different.

Sample Match A

example.com

91 — High
Enterprise SaaS200–500 employeesAmsterdam, NL

"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."

Sample Match B

example.io

79 — Medium
Cloud platform50–200 employeesLondon, UK

"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

Speakers

52 speakers at GRIT Insights Practice Forum

L

Leonard Murphy

Chief Advisor for Insights and Development · Greenbook

market researchdata convergencebusiness intelligence

Also speaking at IIEX Asia Pacific, IIEX.AI 2026

B

Ben Smithee

The Smithee Group

marketingdigital strategy

Also speaking at JCK Las Vegas 2027, IIEX.AI 2026

T
market researchbig data

Also speaking at IIEX.AI 2026

S

Sam Pisani

Logit

"Sample Quality & Modern-Day Panelists"

sample qualitymarket researchpanelist engagement

Also speaking at IIEX Asia Pacific, IIEX.AI 2026

K

"Stop Talking About AI and Start Building"

Bio

Explore Kristi Zuhlke's practical approach to AI, synthetic consumers, and how insights teams can st...

AIsynthetic consumersinsights teams

Also speaking at IIEX.AI 2026

L

Lisa Wilding-Brown

InnovateMR

"Sample Quality & Modern-Day Panelists"

sample qualitymarket researchpanelist engagement

Also speaking at IIEX Asia Pacific, IIEX.AI 2026

R

"Can AI Deepen Human Insight?"

Bio

Rhiannon Price explores how AI is transforming qualitative research, empathy, and human insight in t...

AIqualitative researchhuman insight

Also speaking at IIEX.AI 2026

V

Vin DeRobertis

Lab President

"From Panels to Behavioral AI: The Future of Insights Generation"

Bio

Lab President Vin DeRobertis discusses behavioral data, AI, synthetic insights, and the e...

behavioral dataAIsynthetic insights

Also speaking at IIEX.AI 2026

V

Vignesh Krishnan

Research Defender

"Sample Quality & Modern-Day Panelists"

sample qualitymarket researchpanelist engagement

Also speaking at IIEX Asia Pacific, IIEX.AI 2026

R

Rob Wengel

Radius

"Leading Insights Through AI Transformation"

Bio

Rob Wengel shares how AI, innovation, and human judgment are reshaping insights, leadership, and the...

AIinnovationleadership

Also speaking at IIEX.AI 2026

J

José Ignacio Wert

Minister of Education, Culture and Sport · Kingdom of Spain

"Education in the 21st century"

Bio

Past president of ESOMAR (2005-2006).

education technologylifelong learningonline learning

Also speaking at IIEX Asia Pacific, IIEX.AI 2026

S

"Online Identities: The Person in the Machine"

online identityhuman communicationtechnology impact

Also speaking at IIEX Asia Pacific, Aspen Ideas Festival, IIEX.AI 2026

J

Joel Rubinson

President · Rubinson Partners Inc

"Creating A Research Transformation Agenda"

Bio

President at Rubinson Partners Inc, former Chief Research Officer at the ARF.

marketing researchbrand trackingpredictive analytics

Also speaking at IIEX Asia Pacific, IIEX.AI 2026

D

Diane Hessan

Communispace

online candormarket research

Also speaking at IIEX Asia Pacific, IIEX.AI 2026

K

Karen Lynch

Chief Programming Officer · Greenbook

AI in researchsynthetic researchAI moderation

Also speaking at IIEX Asia Pacific, IIEX.AI 2026

K

Kristin Marino

Chair 2026 Conference · QRCA

qualitative researchconference insights

Also speaking at IIEX.AI 2026

+ 36 more speakers at this event.

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Frequently asked questions

When is GRIT Insights Practice Forum?+
GRIT Insights Practice Forum takes place on 8 July 2026.
Where is GRIT Insights Practice Forum held?+
GRIT Insights Practice Forum is held at Virtual, Virtual, US.
Who organises GRIT Insights Practice Forum?+
GRIT Insights Practice Forum is organised by GreenBook.

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