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PATA Travel Mart 2026

Trade-orientedMid-sizeIn-personInternational draw
📅 18 August 2026 – 20 August 📍 Borneo Convention Centre Kuching (BCCK), Kuching, MY ↗ 🏢 Pacific Asia Travel Association (PATA) 🔁 annual

PATA Travel Mart 2026 is a premier B2B travel trade exhibition in the Asia Pacific region, featuring networking and contracting opportunities for tourism organizations to meet clients and industry professionals. The 2026 edition is held at the Borneo Convention Center in Sarawak, Malaysia.

Attendees: Travel and tourism industry, including national tourism organizations, hotels, airlines, tour operators, and travel agents.

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Delivery within 24 hours · $1,250

⚠️ The exhibitor list for this event isn't publicly accessible yet. We'll work on it once you submit a request.

Venue

Borneo Convention Centre Kuching

Convention centre · 10,500 m² · 1 halls · ~1,300 people

A purpose-built convention and exhibition centre located in Kuching, Sarawak, Malaysia, designed to host international, regional, and local B2B trade shows, conferences, and events. It features a pillarless exhibition hall, plenary hall, and various meeting rooms on the Demak Jaya peninsula.

📍 Jalan Stadium, Demak Jaya, 93050 Kuching, Sarawak, Malaysia

Operated by Borneo Convention Centre Kuching Sdn Bhd

13 events tracked at this venue → Venue website ↗

Organizer

Pacific Asia Travel Association (PATA)

Nonprofit · Bangkok, Thailand · Founded 1951

A non-profit association providing aligned advocacy, research, and innovative events to the Asia-Pacific travel industry.

Runs 3 events → LinkedIn ↗

Why people attend

To access decision-makers, discover new suppliers, and strengthen business partnerships in the travel industry.

Sample matches

Filtered to a Series-B SaaS ICP. Your filter will be different.

Sample Match A

example.com

91 — High
Enterprise SaaS200–500 employeesAmsterdam, NL

"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."

Sample Match B

example.io

79 — Medium
Cloud platform50–200 employeesLondon, UK

"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

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████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

Speakers

977 speakers at PATA Travel Mart

N

Nurgül Boz

Assistant Professor · Alanya Alaaddin Keykubat Üniversitesi

Bio

Assistant Professor Dr. Nurgül Boz is an academic specializing in Gastronomy and Culinary Arts at Alanya Alaaddin Keykubat University. She obtained her Ph.D. in Gastronomy and Culinary Arts from Akdeniz University, Türkiye. Her research interests include culinary sustainability, food waste reduction, gastronomy education, and digital engagement in food choices.

culinary sustainabilityfood waste reductiongastronomy education
R

Also speaking at PATA Annual Summit 2027

X

Xiaodong Ji

Chairman · China Chamber of Tourism

Bio

Mr. Ji has been involved in the tourism industry of Yunnan Province since 1996, and has played a key role in the development of the tourism sector in the region. He currently serves as the Chairman of China Chamber of Tourism and Chairman of Daycash Tourism Development Group Co.,Ltd.

tourism developmenttourism investmentsustainable tourism

Also speaking at PATA Annual Summit 2027

D

Dr. Nurgül Boz

Assistant Professor · Alanya Alaaddin Keykubat University

Bio

Assistant Professor Dr. Nurgül Boz is an academic specializing in Gastronomy and Culinary Arts at Alanya Alaaddin Keykubat University. She obtained her Ph.D. in Gastronomy and Culinary Arts from Akdeniz University, Türkiye. Since 2021, she has been actively involved in teaching and research, focusing on culinary innovations, consumer behavior, and the impact of social media on gastronomy. In 2022, she joined Alanya Alaaddin Keykubat University as a lecturer and was promoted to Assistant Professor in 2024. Her research interests include culinary sustainability, food waste reduction, gastronomy education, and digital engagement in food choices. Over the years, she has published in high-impact academic journals and presented her findings at numerous international conferences. She has also participated in Erasmus mobility programs and international research collaborations, strengthening her expertise in sustainable food practices and tourism.

gastronomyculinary sustainabilityfood waste reduction

Also speaking at PATA Annual Summit 2027

C

Catherine Germier-Hamel

Founder & CEO · Millennium Destinations

Bio

French expert in sustainable tourism development, marketing, and branding with 30 years of international experience. Founder of Millennium Destinations, co-founder of Herost, and former CEO of Destination Mekong.

sustainable tourismdestination managementinclusive development
S
C

Chander Mohan Persheera

Prof., Author & Expeditions Consultant · Adventure India

adventure tourismexpeditions

Also speaking at PATA Annual Summit 2027

J

Jeninne Lee-St. John

Editor-in-chief · Travel+Leisure Southeast Asia, Hong Kong and Macau

travel mediatourism marketing

Also speaking at PATA Annual Summit 2027, Further East

I

Ibrahim Shiuree

Chief Executive Officer and Managing Director · Visit Maldives Corporation

Bio

Mr Ibrahim Shiuree holds an MBA in Public Relations & Communication. He has served as Director Projects & Infrastructure at United Development Pvt Ltd, is an Executive Board Member of the Maldives National Association of Construction Industry (MNACI), and Vice President at the Table Tennis Association of Maldives (TTAM). He is a recipient of the National Award of Recognition for sports development.

tourism managementinfrastructure developmentsports development
E

Erwin Balane

Tourism Attache · Philippine Department of Tourism - Korea Office

tourism policydestination marketing

Also speaking at PATA Annual Summit 2027

B

Becky Ip

Deputy Executive Director · Hong Kong Tourism Board

destination marketingtourism management

Also speaking at PATA Annual Summit 2027

K

Khanittha Phanworawat

Deputy Executive Director for the Americas, Middle East, and Africa Region · Tourism Authority of Thailand (TAT)

Bio

Khanittha Phanworawat is currently serving as the Deputy Executive Director for the Americas, Middle East, and Africa Region at the Tourism Authority of Thailand (TAT). Previously, Miss Khanittha has also served as the Direct of TAT Moscow Office in the years 2021- 2024, and Deputy Director of TAT Singapore Office in 2014-2018.

J

Joseph Sheller

Director Strategic Marketing Solutions · HBX Group

travel marketingtravel technology

Also speaking at PATA Annual Summit 2027

M

Mine Dedekoca

Associate Founder & Chief Happiness Officer · Happy Work Studio

Bio

Mine Dedekoca is a key figure to be reckoned with in the ever-evolving landscape of work. As a keynote speaker, consultant, and passionate changemaker, she champions flexible work models and their power to cultivate happy, fulfilled employees and thriving organizations. With over 15 years of experience, Mine has witnessed the transformative potential of remote work firsthand. Through her Happy Work Studio, Mine empowers companies to foster fulfilling work environments built on happiness, self-awareness, and flexibility. As a founding member of the Remote-First Institute and a country ambassador for Transform Global, she actively shapes the global conversation around the future of work.

future of workflexible work modelsemployee happiness

Also speaking at London Tech Week, PATA Annual Summit 2027

S

Stewart Smith

Managing Director, International Destinations · Sojern

travel datadestination marketing

Also speaking at Online Retailer Conference & Expo, PATA Annual Summit 2027

R
tourism

Also speaking at PATA Annual Summit 2027

+ 961 more speakers at this event.

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Frequently asked questions

When is PATA Travel Mart?+
PATA Travel Mart takes place on 18 August 2026 to 20 August 2026.
Where is PATA Travel Mart held?+
PATA Travel Mart is held at Borneo Convention Centre Kuching (BCCK), Kuching, MY.
Who organises PATA Travel Mart?+
PATA Travel Mart is organised by Pacific Asia Travel Association (PATA).
How often is PATA Travel Mart held?+
PATA Travel Mart is held annual.

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