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Hospitality & Travel
A high-stakes team roping competition founded by country music artist Cody Johnson, designed to foster community solidarity and benefit the Texas Future Farmers of America (FFA). Includes competitive roping, musical entertainment, and a Western lifestyle atmosphere.
Attendees: Team ropers (amateur/pro), rodeo fans, charity supporters, country music fans.
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Venue
Cadence Bank CenterMultipurpose · 37,161 m² · 4 halls · ~9,500 people
The Cadence Bank Center is a major multi-purpose exhibition, arena, and convention center in Belton, Texas, serving Central Texas with over 400,000 square feet of total space. It hosts events such as rodeos, concerts, trade shows, and the Central Texas State Fair, featuring a main arena and specialized event rooms.
📍 301 W. Loop 121, Belton, TX 76513, US
Organizer
Cody Johnson / CoJo Roping
Private · Belton, United States
Team roping competition series founded by country artist Cody Johnson.
Why people attend
Sponsorship, marketing to the Western lifestyle community, and brand visibility in the rodeo industry.
Exhibitor categories
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"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
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