Events Consumer Goods

Consumer Goods

Toy & Hobby China + Licensing China 2027

Trade-orientedLarge-scaleIn-personInternational draw
📅 1 April 2027 – 30 April 🏛️ Shenzhen World Exhibition & Convention Center 📍 Shenzhen, CN ↗ 🏢 Messe Frankfurt (HK) Ltd / Guangdong Toy Association 🔁 annual

1,450

Exhibitors

72,000

Attendees

Leading trade fair for toys, strollers, mother-and-baby products, and licensing in South China, attracting thousands of international and domestic manufacturers and buyers.

Attendees: Toy manufacturers, importers, exporters, brand owners, retail buyers, licensing professionals, e-commerce platforms.

Exhibitor mix: Themed zones (AI & Intelligent Toys, Trendy Toys, Licensing China)

Filter this event to your ICP.

1,450 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.

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Venue

Shenzhen World Exhibition & Convention Center

Exhibition centre · 435,000 m² · 19 halls · ~12,500 people

A mega exhibition and convention complex in Shenzhen, China, featuring 400,000 sqm of indoor exhibition space (Phase I) across 19 halls, including a 50,000 sqm mega hall and extensive conference facilities along a central corridor.

📍 No. 1 Zhancheng Road, Fuhai Street, Bao'an District, Shenzhen, China, 518103

Operated by Shenzhen Zhaohua International Convention and Exhibition Operations Co., Ltd.

106 events tracked at this venue → Venue website ↗

Organizer

Messe Frankfurt Exhibition GmbH

Subsidiary · Frankfurt am Main, Germany

Messe Frankfurt Exhibition organises international trade fairs, congresses, and events globally.

Runs 118 events → Full portfolio ↗

Why people attend

Source innovative, high-potential toys, and licensed products, particularly in the growing trendy toy sector in China.

Exhibitor categories

Trendy ToysAI & Intelligent ToysIP LicensingBaby ProductsStrollers

Sample matches

Filtered to a Series-B SaaS ICP. Your filter will be different.

Sample Match A

example.com

91 — High
Enterprise SaaS200–500 employeesAmsterdam, NL

"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."

Sample Match B

example.io

79 — Medium
Cloud platform50–200 employeesLondon, UK

"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

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Frequently asked questions

When is Toy & Hobby China + Licensing China?+
Toy & Hobby China + Licensing China takes place on 1 April 2027 to 30 April 2027.
Where is Toy & Hobby China + Licensing China held?+
Toy & Hobby China + Licensing China is held at Shenzhen World Exhibition & Convention Center, Shenzhen, CN.
Who organises Toy & Hobby China + Licensing China?+
Toy & Hobby China + Licensing China is organised by Messe Frankfurt (HK) Ltd / Guangdong Toy Association.
How many exhibitors attend Toy & Hobby China + Licensing China?+
Toy & Hobby China + Licensing China typically hosts approximately 1,450 exhibitors.
How often is Toy & Hobby China + Licensing China held?+
Toy & Hobby China + Licensing China is held annual.

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