Events › B2B Event
B2B Event
The Educational Seminar for Tourism Organizations (ESTO) is a premier annual event for destination marketing professionals to learn trends, insights, and strategies. It features educational sessions, awards, and networking for state and destination tourism offices.
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Venue
Philadelphia Marriott DowntownHotel venue · 8,660 m² · 2 halls · ~4,500 people
A large convention hotel in Philadelphia, PA, with over 92,000 sq ft (8,600+ sqm) of event space, including two grand ballrooms. It is located in the city center and directly connected to the Pennsylvania Convention Center.
📍 1201 Market Street, Philadelphia, PA 19107, US
Operated by Marriott International
Organizer
U.S. Travel AssociationNonprofit · Washington, United States · Founded 1941
Serves as the national non-profit trade association promoting and advocating for the multi-billion dollar United States travel industry.
Why people attend
Destination marketing leaders attend for professional development, networking, and to discover new marketing strategies and tools to increase travel to their areas.
Sample matches
Filtered to a Series-B SaaS ICP. Your filter will be different.
Sample Match A
example.com
"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."
Sample Match B
example.io
"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."
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████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
████████ ██████
████████.io
"████████████████████████████████████████."
Submit your ICP
to unlock all matches
Speakers
81 speakers at U.S. Travel's Educational Seminar for Tourism Organizations (ESTO)
President & CEO · Choose Chicago
President & CEO · Sports Events & Tourism Association
"From the Field of Play to the Feed: How Sports Tourism Fuels Destination Storytelling"
John David is a nationally recognized leader in sports tourism and President & CEO of the Sports Events & Tourism Association, the only trade association dedicated exclusively to the sports events and tourism industry. He leads an industry generating more than $52 billion in direct spending annually across the United States. Since taking the helm in 2023, John has driven historic membership growth, increased engagement, and elevated the association’s national influence. Prior to Sports ETA, he spent 25 years with USA BMX, helping transform it into the world’s largest BMX sanctioning body and playing a role in the sport’s Olympic debut. A sought-after keynote speaker and 2024 Northstar Most Influential Event Professional, John lives in Chandler, Arizona, with his wife and three daughters.
Also speaking at TEAMS Conference & Expo, TEAMS Conference & Expo
President & CEO · New York City Tourism + Conventions
Marketing Director · Smithsonian Media
"The Importance of Trusted Content in the Age of AI"
Ellyn Hurwitz is an accomplished marketing leader with deep expertise in the media industry, known for building high-impact programs that elevate brands and drive revenue growth. As Marketing Director at Smithsonian Media, she leads dynamic, cross-platform campaigns that bring content to life across digital, print, and events—creating meaningful connections between stories and the audiences who discover them. With more than 25 years of experience, Ellyn has continually evolved alongside the industry, blending data-driven insights with creative storytelling that meets audiences where they are and anticipates where they’re headed next. Prior to joining Smithsonian Media, she held senior marketing roles at SELF and Premiere magazines. Her work sits at the intersection of content and commercial strategy—delivering campaigns that capture attention, deepen engagement, and create lasting impact in today’s digital-first media landscape.
Chief Operating Officer and Executive Vice President · U.S. Travel Association
Long-term business and organizational strategy for U.S. Travel. Strengthening and evolving the U.S. Travel membership model to deliver measurable value. Aligning industry leaders around shared priorities to drive growth, engagement and impact.
Also speaking at CPG Summit, National Travel and Tourism Week, Destination Capitol Hill
President and CEO · U.S. Travel Association
Also speaking at National Travel and Tourism Week, Destination Capitol Hill
Author and Executive Producer · Broadcasting Happiness and The Happiness Advantage
Also speaking at American Association of Orthodontists Annual Session
Also speaking at Business Brilliance 2026, ISPA Conference & Expo, Nordic Business Forum
Senior Vice President of Media and Marketing · Philadelphia Eagles
"CMO Jam Live: Candid Conversations With Destination Leaders"
Also speaking at NAFDMA Agritourism Convention & Expo
Head of Foreign Markets and Business Tourism Development · Visit Estonia
"They're Coming for Your Visitors: What Italy, Ottawa & Estonia Know That We Don't"
President · ENIT (Italian Tourism Board)
"They're Coming for Your Visitors: What Italy, Ottawa & Estonia Know That We Don't"
Research Vice President, Smart Cities and Communities
"Operationalizing AI in DMOs: A Peer-to-Peer Roadmap"
Also speaking at 222nd Edition – Zak World of Façades UAE, JEMS CON 2027, FDIC International
President & C.E.O. · Longwoods International
"Now What?! Decoding and Leveraging the Latest Leisure Travel Insights & Trends"
VP, Brand Strategy · Go Fish Tourism + Business Events
"Borrowed Brilliance: Stealing Proven Strategies Outside Tourism to Elevate Destination Marketing"
Sr. Associate Principal · Coraggio Group
"More Than Numbers: Defending Tourism’s Value in Complex Environments"
+ 65 more speakers at this event.
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Frequently asked questions