Andrew Niven

Strategic Market Intelligence Manager · Scotland Food & Drink / The Knowledge Bank · company speakers →

Having graduated as a budding anthropologist Andrew decided to swerve the Trobriand Islands and instead head for the urban jungle. Finding work with a number of top London advertising agencies he researched consumer and shopper habits, analysed market intelligence and forecast future trends. Twenty-five years later, as the Strategic Market Intelligence Manager for Scotland Food & Drink’s Knowledge Bank Team, he’s still doing the same job, albeit without the disreputable lunches (sadly). With a wealth of experience in research, foresighting and understanding how people shop and dine in the real world Andrew is a contributor to many of the Knowledge Bank’s reports and webinars

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