Senior Vice President and Director of Global Business Development · Lodging Econometrics · company speakers →
Bruce Ford, senior vice president and director of global business development, Lodging Econometrics (LE), is a recognized expert in lodging market intelligence and development trends, with in-depth knowledge of global markets and brands. Since 1995 he has collaborated with most of LE’s global client base and has helped them develop sales strategies and market penetration programs necessary for their success. Ford identifies new construction and product replacement opportunities for vendors looking to increase their product distribution in the lodging industry and new construction and potential brand conversion opportunities for franchise companies looking to accelerate their brand growth.
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