Ed van Willegen

Global Innovation Director · Heineken · company speakers →

Global Innovation Director at Heineken, leading sustainability initiatives and product development. With 20+ years experience, van Willegen pioneered Heineken's zero-alcohol portfolio and drives the company's environmental commitments through innovative brewing technologies.

beverages-drinkswine-spiritshospitality-cateringrestaurant-foodservice

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Speaking history

The Gulf Bar Show

30 November 2026 Dubai, United Arab Emirates “Unlocking Drinking Trends & How to Succeed With Global Brands in the UAE”

Topics this speaker covers

beverages-drinkswine-spiritshospitality-cateringrestaurant-foodservice

Sectors

hospitality_travel_food

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