Sue Balfour

Founder and CEO · Katy Sue Designs · company speakers →

Sue Balfour is the founder and CEO of Katy Sue Designs, a UK-based company specialising in the design and manufacture of high-quality creative products for the arts and crafts sector. Katy Sue’s product range includes cake decorating silicone moulds, paper craft products, and craft kits. Starting the business from her kitchen table with her mother in 1993, Sue has grown the Katy Sue brand into an internationally recognised business with customers and retail partners worldwide, including a strong presence in the USA. Under Sue’s leadership, Katy Sue Designs has remained committed to British manufacturing and innovation, producing products in-house at their factory in the northeast of England. This achievement was celebrated this year by the UK government in the Made in the UK, Sold to the World Awards . The company has won multiple industry awards and is renowned for its inspiring designs, appealing to both professional and hobbyist crafters. Beyond her role at Katy Sue Designs, Sue is an advocate for supporting small creative businesses, sharing insights on product innovation, business growth, and navigating international markets. She brings extensive experience in retail and e-commerce, having successfully expanded the company’s presence on platforms like Shopify, Amazon, and QVC Germany. Sue is also passionate about collaboration, spearheading licensing partnerships that incorporate specialist designers to ensure both product success and an exceptional customer experience.

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