Founder · Lightbulb Licensing
Susan has been a licensee, agent and a licensor working with and for some of the biggest names in character brand, literary, heritage and sports licensing. Susan began her licensing career at BBC Worldwide managing in-house pre-school brands as part of the Global Brand Development team before going on to Italian publishing house, DeAgostini where she co-ordinated global product rollouts for brands such as STAR WARS and THE LORD OF THE RINGS franchises. Susan spent almost 10 years at award winning global licensing agency, CPLG (now Wildbrain CPLG) as European Publishing Director representing some of Hollywood’s biggest studios including Universal Pictures, Paramount Pictures, and DreamWorks Animation and across blockbuster movie franchises such as DESPICABLE ME, SHREK, and STAR TREK . Susan moved to Penguin Random House UK in 2013 where she established the Penguin Ventures team where her remit was to grow the children’s divisions wholly owned brands including PETER RABBIT and THE SNOWMAN, both in the UK and internationally across licensing and consumer products and most recently served as executive producer on the first Peter Rabbit Movie, which took over $350m at the global box office. During Susan’s tenure Penguin Ventures properties won two UK Licensing Awards for Best Classic Licensed Property; PETER RABBIT (2016) and THE SNOWMAN (2019) as well as Best Licensed Film Property for PETER RABBIT: THE RUNAWAY (2021) Susan founded Lightbulb Licensing in 2022 with the aim of using her skills and industry expertise from a career spanning over 25 years to help businesses both large and small shine a light on their own licensing success story.
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