Events Retail & E-commerce

Retail & E-commerce

National Convenience Show 2027

Trade-orientedLarge-scaleIn-personNational draw
📅 12 April 2027 – 14 April 🏛️ The NEC (National Exhibition Centre) 📍 Birmingham, GB ↗ 🏢 William Reed Ltd 🔁 annual

500

Exhibitors

20,000

Attendees

The UK's premier trade exhibition for the convenience retail market, bringing together brand owners, wholesalers, and independent retailers to explore the future of convenience store operations and products.

Exhibitor mix: Co-located under the broader UK Food & Drink Shows umbrella. Floor plan segments exhibitors into product sectors like Food & Beverage, Forecourt, and retail technology/services.

National Convenience Show is held annually. This page tracks the next confirmed edition — National Convenience Show 2028 dates will be added here once announced.

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500 exhibitors here. You probably care about 20–30. Tell us your ICP, we'll find them.

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Delivery within 24 hours · $1,250

Venue

The NEC

Exhibition centre · 105,000 m² · 18 halls · ~15,685 people

The NEC is the UK's largest exhibition venue located in Birmingham. It offers 18 interconnected halls totaling over 100,000 sqm of indoor exhibition space, plus dedicated conference facilities and outdoor space, hosting major B2B trade shows, consumer exhibitions, and concerts.

📍 National Exhibition Centre, North Ave, Marston Green, Birmingham B40 1NT, UK

Operated by NEC Group

150 events tracked at this venue → Venue website ↗

Organizer

William Reed

Private · Crawley, United Kingdom · Founded 1862

A business-to-business media company providing business intelligence, digital publications, events, and trade shows.

Runs 12 events → LinkedIn ↗ Full portfolio ↗

Why people attend

Buyers attend to benchmark new inventory, review commercial equipment innovations, uncover regulatory market updates, and connect with direct wholesale suppliers to boost profit margins.

Who attends

Convenience retailersindependent shop ownersforecourt operatorswholesalersand food retail buyers network with FMCG suppliers and retail tech solution providers.

Exhibitor categories

Food & BeverageForecourt Equipment & ServicesIn-Store TechnologyRetail Security & OperationsConfectionery & Snacks

Sample matches

Filtered to a Series-B SaaS ICP. Your filter will be different.

Sample Match A

example.com

91 — High
Enterprise SaaS200–500 employeesAmsterdam, NL

"Strong ICP match: Series B, EU expansion, VP Engineering and CTO attending."

Sample Match B

example.io

79 — Medium
Cloud platform50–200 employeesLondon, UK

"Mid-stage SaaS with active GTM motion; product-led growth signals align with ICP."

████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

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████████ ██████

████████.io

██ — Medium
████████████ 200–500 employees ████, ██

"████████████████████████████████████████."

Submit your ICP
to unlock all matches

Request intelligence →

Speakers

42 speakers at National Convenience Show

N

"Exhibiting in 2026: A Guide to Standing Out & Driving Real ROI"

exhibition strategyROIbusiness relationships

Also speaking at FARM SHOP & DELI SHOW, National Convenience Show, The London Coffee Festival

D

Dan Whild

NEC

"Your NEC Prep Guide: Stand Services, Deadlines & Smart Planning"

event planningexhibitor guidestand services

Also speaking at FARM SHOP & DELI SHOW, National Convenience Show, The Forecourt Show

T

Trudy Hills

Trading Director · Spar UK

"The female leaders shaping convenience"

convenience retailfemale leadershipcareer development

Also speaking at National Convenience Show

G

Grahame Day

Buyer · The Gorgeous Food Company

"Success Tips from Buyers"

buying decisionstrade showsretail buying

Also speaking at FARM SHOP & DELI SHOW, National Convenience Show, The Forecourt Show

J

John Miller

Head of Franchise · One Stop

"Retailers' Den"

franchisingconvenience retail

Also speaking at National Convenience Show, Foodex Manufacturing Solutions, Foodex Manufacturing Solutions

T

Tara Mei

Buyer · Mahalo

"Success Tips from Buyers"

buying decisionstrade showsretail buying

Also speaking at FARM SHOP & DELI SHOW, National Convenience Show, The Forecourt Show

M

Matt Smith

Research Insight Manager · him!

"Food-to-Go"

Bio

Matt Smith is the Research Insight Manager at him!, a research and consulting agency specialising in convenience shopping.

Food-to-Goconvenience shoppingconsumer insights

Also speaking at Infosecurity Europe, National Convenience Show, London Tech Week

L

Lisa Maslen

Superintendent · National Business Crime Centre

"Securing Retail Spaces"

retail crimesafety and securityloss prevention

Also speaking at National Convenience Show, Autumn Fair

D

David Rees

Editor · C-Store Magazine

"Food-to-Go"

Food-to-Goconvenience shoppingretail trends

Also speaking at National Convenience Show

A

Andrew Goodacre

CEO · British Independent Retailers Association

"Securing Retail Spaces"

retail crimeindependent retailsafety and security

Also speaking at National Convenience Show, Speciality & Fine Food Fair, RLC Global Forum

C

Chris Wardle

Owner · Jack’s Convenience Store, Post Office and Filling Station

"Inspire your customers to spend more than the price of a parcel"

Bio

Chris Wardle runs Jack’s Convenience Store, Post Office and Filling Station in Stoke-on-Trent – dubbed by local media as 'The Happiest Shop in Stoke'.

retail postal servicesconvenience store managementfootfall growth

Also speaking at National Convenience Show

T

Tina Mitchell

Retail Director · Waitrose & Partners

convenience retailgrocery retail

Also speaking at National Convenience Show, Foodex Manufacturing Solutions, Foodex Manufacturing Solutions

P

Paul Stone

Retailer · Spar

"Food-to-Go"

Food-to-Goconvenience shoppingretail operations

Also speaking at National Convenience Show, The Northern Education Show

C

Colm Johnson

Managing Director for Retail · Booker

"Booker: Symbolising convenience"

convenience retailwholesaleconsumer trends

Also speaking at National Convenience Show

A

Avtar Sidhu

Owner · Simply Fresh

"Food-to-Go"

Food-to-Goconvenience shoppingretail business

Also speaking at National Convenience Show

K

Katie Secretan

Managing Director · Co-op Wholesale

"Co-Op Wholesale & Nisa: A fresh perspective"

retail rebrandingwholesaleindependent retail

Also speaking at National Convenience Show

+ 26 more speakers at this event.

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Frequently asked questions

When is National Convenience Show?+
National Convenience Show takes place on 12 April 2027 to 14 April 2027.
Where is National Convenience Show held?+
National Convenience Show is held at The NEC (National Exhibition Centre), Birmingham, GB.
Who organises National Convenience Show?+
National Convenience Show is organised by William Reed Ltd.
How many exhibitors attend National Convenience Show?+
National Convenience Show typically hosts approximately 500 exhibitors.
How often is National Convenience Show held?+
National Convenience Show is held annual.

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