Fiona Chan

Head of Insights for Gateway APAC · Merlin Entertainments · company speakers →

Fiona Chan, Head of Insights for Gateway APAC at Merlin Entertainments, is set to share her expertise at IIEX APAC 2025 in Bangkok. In her session, she will explore how traditional survey methods can fall short, drawing on a Path to Purchase study at Merlin to illustrate how her team identified pitfalls and delivered credible results. Fiona will also discuss how her team leverages over 20 data types to drive impactful decisions.

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Speaking history

IIEX Asia Pacific

23 February 2027 Bangkok, Thailand “Overcoming survey pitfalls and leveraging diverse data for impactful insights”

IIEX.AI

23 September 2026 “Overcoming survey pitfalls and leveraging diverse data for impactful insights”

GRIT Insights Practice Forum

8 July 2026 Virtual, United States “Overcoming survey pitfalls and leveraging diverse data for impactful insights”

Sectors

professional_services

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