Katherine Mendoza

Haleon · company speakers →

Katherine Mendoza is poised to speak at this year's IIEX APAC event, offering insights into the digital transformation shaping consumer research in the realm of AI. Her expertise lies in harnessing digital tools to glean deeper consumer insights, underlining the critical need to align strategies with digital advancements. The core lessons from her presentation revolve around the role of digital transformation in enhancing business outcomes, strategies tailored for effective transformation, and the acceleration of insights generation for superior innovations. Mendoza is focused on advancing consumer healthcare products by enhancing research methods to meet consumer needs. She is eager to learn from industry peers at an upcoming event to improve consumer research practices collectively. Emphasizing the ongoing innovation in research, she advocates for combining digital tools and AI with human creativity for maximum consumer impact. Mendoza envisions a future where AI and digital advancements lead to personalized product creation. She looks forward to discussions on technology's transformative role in research, aiming to enhance product offerings strategically for consumers.

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